Use Our Courses to Start, Build and Grow Your Social Enterprise.

Welcome to our catalogue of online courses for social entrepreneurs. Search below by keyword, category or simply browse the list. To return to our main website, please visit socialenterpriseinstitute.co

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Pricing_slide_deck

  How do you put a price on transformational change? Applying a price tag to your community-altering product or service may appear terribly practical, and for many the process may appear to require a sprinkle of magic,  a sprig of fortune-telling, and a sack of audacity. This course introduces non magical, yet effective techniques to price your product or service to maximize both social impact and financial sustainability. We will help you identify important information about your business to allow you to make informed, strategic and effective pricing decisions: know your costs, estimate your value in the market, and even determine why and when you might like to charge some people a little and some a lot. .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

Promotions_slide_deck

    Promoting your Social Enterprise: Segmentation, Messaging and Conveying Explore, understand, and apply the promotions component of the “4 P’s of Marketing.” At the conclusion of this course you will be able to make strategic and effective choices on how to promote your products and services. Learn about market segmentation techniques to position your offering for each customer segment. Understand how and when to use your social value proposition in your promotions. Create strong branding content, catchy slogans, two-way customer communication, and determine when to apply discounts or preferential pricing in order to get your products and services out there in the marketplace.  .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

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  Start-ups are not like existing companies. When a company has an idea it already has customers and resources to run the product development cycle. A start-up must focus on pure customer development. Getting product / market fit right as early as possible is critical for a start-up so it doesn't burn out of cash. This requires walking a razor's edge of prototyping, shipping and iterating.                                                                                                                                                                                                                                                                                                                                                                                                                                                  .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

Explore_-_ready_2._readiness_assessment

  Starting a social enterprise, just like starting a business, requires some level of planning, regardless of the size of the enterprise you're looking to launch. It requires knowing what skills and resources you already have, and what you need. You will gain skills to reflect on the knowledge and abilities that you and your teammates have, and be able to assess the resources at your disposal, such as financing, money, equipment, intellectual property, and more.  For those who have an enterprise idea, this session is great for mapping what you have and what you need in order to move your idea forward and closer to launching. You'll leave with a clear understanding of the gaps you need to fill to move closer to success! Please note: If you are completing any courses with a Coach or a Social Enterprise Developer for the Incubator, please email any documents you complete directly to your Coach or Developer - the downloaded documents can not be saved in the online course or your SEI account. Also, Coaches and Developers do not see your answers to the pre- and post-tests; these are for your information only. .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

Risk_management

  The purpose of this course is to teach you what risks your social enterprise might face, and how to mitigate and plan for these risks.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

Sales_and_lead_generation

  Social and entrepreneur go hand in hand; social entrepreneurs want to take action to solve social and environmental goals using efficient business tools.  However, balancing social and entrepreneurial goals can can be in opposition. One of those areas is in Sales. Socially-minded people do things because they care, not for profit, and sometimes sales can be seen as a dirty word. However, income from sales is the life-blood of a social enterprise; it's necessary for its survival.   Sales is misunderstood and much reviled. That needs not be the case. This course is designed to help socially-minded people "sell" or as we like to say "add value" to others' organizations and lives in order to generate revenue for the social enterprise. We'll cover myths about sales, the 3 key ingredients to an effective selling approach and finally, we'll discuss the basics of a sales strategy so that you can earn more revenue in the most effective way talking to the right people.   This course will introduce you to a sales approach that is less about selling and more about building relationships. We hope you discover your new-found love for sales! .helpButton { display: none; } body.bg { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(https://fonts.googleapis.com/css?family=Fjalla+One|Raleway); @import url(https://socialenterpriseinstitute.ca/styles/learnUponMin.css); Read More

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