Marketing is a necessity - something that all enterprises must embrace. In this course, we'll talk about how marketing fits within your business operations, how every social entrepreneur can find the right marketing mix, and what to include in an effective marketing plan. You'll learn key the key marketing terminology you need to employ your marketing strategy and we'll dive into how to build a social enterprise brand.
At the end of this course, learners will…
Understand and be able to explain the following key points…
- The resources you need to promote your social enterprise
- The market research that will help you market to specific target audience segments
- The difference between marketing and communications
- The role of PRODUCT in the marketing mix
- The Social Value Proposition
- The difference between a marketing strategy vs a marketing plan
Be able to use the following skills, tools, processes, procedures…
- Document the benefits you are providing to your paying customers
Choose from a list of typical strategic marketing objectives
Understand the purpose and creation of a brand through marketing
Actually do the following tasks…
Articulate their strategic marketing objectives
Start to build an effective marketing strategy for their social enterprise.
Create or refine an effective elevator pitch
Build capacity through internal marketing
Last Updated: February 15, 2019
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