Marketing Yourself: Tips for the solo-social entrepreneur
Are you launching a consulting business, or a service in which you plan to be the chief cook and bottle washer? Many solo social entrepreneurs quickly realize that they are actually creating a personal brand in the marketplace. This course will challenge you to ensure that your personal brand is congruent to your professional brand, and that you are able to adequately convey the social mission that drives your business. Discover the pitfalls to avoid and the benefits to celebrate as a sole proprietor.
Overall Learning Goal
After completing this learning module, learners will understand the benefits and drawbacks of operating a social enterprise as a sole practitioner, and will have tools and tips to help them maximize social impact.
To help achieve this learning goal, learners will…
Understand and be able to explain the following key points…
- Why is it valuable to operate as a sole proprietor
- What are the benefits and drawbacks facing a solo social entrepreneur
- What are strategies to minimize challenges, and maximize social outcomes
- How to insulate their business from skeptics by embedding a social mission
- When is it both appropriate and necessary to incorporate.
Be able to use the following skills, tools, processes, procedures…
- Avoid conflicts between their personal and professional brands
- Identify key activities to enshrine social mission in their business
- Access co-working spaces and consider strategies for partnership and mentoring
Actually do the following tasks…
- Evaluate their own skills as a solo social entrepreneur
- Map out potential partners in community
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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