They say knowledge is power...but this is only true if you do something with it! While many social enterprises have really useful evidence, they fail to effectively communicate it, unintentionally hindering their ability to generate impact. This course gives you the knowledge and tools you will need to establish your communication goals, determine your target audience, shape persuasive messages, and get these messages across effectively. It introduces tried and tested communication methods that can help your social enterprise to share its impact evidence, amplify its message and attract more support for its cause. Ready to shout your message from the rooftops? Well, start right here.
At the end of this course, learners will…
Understand and be able to explain the following key points…
- The importance of setting effective communication objectives
- The different types of audiences that you might share your evidence with, and the importance of understanding their mindset and motivations
- The importance of clear messaging, and how you can use compelling and newsworthy messages to connect with your audience
- The distinction between communication channels and tools, and how you can use these to best effect to get your impact message across
Be able to use the following skills, tools, processes, procedures…
- Use a simple matrix to set clear and measurable communication goals
- Use an Audience Analysis template to develop a better understanding of your audience interests, needs and motivations
- Use a template to systematically identify the communication messages that will resonate best with each audience
- Use a coherent and targeted Communications Plan to organise your communications efforts
Actually do the following tasks…
- Put in place communication goals that are clear and agreed upon
- Identify your target audience(s) and the factors that will motivate them to act on your data
- Establish well-crafted messages that are deliberately framed for each audience
- Use communications methods that are appropriate to your context, audience, and messaging
- Produce a clear, realistic and agreed Communications Plan
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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