The “lean” approach to business planning is a flexible method for today’s rapidly evolving markets. You have a small window of opportunity to successfully launch an idea. Lean business planning gets you there. Most importantly, it answers the question “Is this idea worthy of being a business? Or it is just a hobby?”
Throughout this course, learners will…
Understand and be able to explain the following key points…
What problem does your idea solve?
Who really cares that is can be solved?
How much will they pay?
Who will promote the idea?
How can you test with the least investment?
Product development vs. customer development
Be able to use the following skills, tools, processes, procedures…
Using Workflowy to frame up customer jobs.
Outline your customer interviews and get out of the building
Narrowing in on the pains / gains
Connecting the solution to the job
Actually do the following tasks…
Design customer interview questions
Complete a Value Proposition Canvas
Test your thinking the real world
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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