Promoting your Social Enterprise: Segmentation, Messaging and Conveying Explore, understand, and apply the promotions component of the “4 P’s of Marketing.” At the conclusion of this course you will be able to make strategic and effective choices on how to promote your products and services. Learn about market segmentation techniques to position your offering for each customer segment. Understand how and when to use your social value proposition in your promotions.
Create strong branding content, catchy slogans, two-way customer communication, and determine when to apply discounts or preferential pricing in order to get your products and services out there in the marketplace.
Overall Learning Goal
After completing this learning module, learners will understand techniques that can be used by social enterprises to promote their products and services in order to generate demand
To help achieve this learning goal, learners will…
Understand and be able to explain the following key points…
How promotions is a key part of the marketing mix
What are the strengths and weaknesses of common promotional efforts
The value of market segmentation
The promotional tools available to connect with different audience segments
The importance of understanding a customer journey
Be able to use the following skills, tools, processes, procedures…
Link marketing objectives with appropriate messages and tools
Document the traits of potential consumers to allow for segmentation and tailored messaging
Build a conversation with customers that addresses their needs throughout their customer journey
Apply a set of critical lenses to promotional messages to strengthen their impact.
Actually do the following tasks…
Confirm the marketing objectives required for their business growth or launch
Build a foundational knowledge of key market segments
Develop a promotions strategy to create demand in each segment using tailored key messages and appropriate promotional vehicles
Choose whether or not to incorporate the social value proposition in promotions
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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