After completing this learning module, learners will understand what a “channel” is and will recognize the importance of developing an effective channel strategy. They will receive a high-level introduction to popular channels and will learn how to identify and test different channels while maximizing their ROI and avoiding costly mistakes.
At the end of this course, learners will…
Understand and be able to explain the following key points…
What is a channel and why do they matter
What is multi-channel or cross-channel marketing
Key benefits and limitations of popular channels
How to identify the most effective channels for your business
How to test effectiveness of new channels with limited resources
Be able to use the following skills, tools, processes, procedures…
Use a research-driven approach to developing a channel strategy
Use helpful apps to identify and test different channels
Actually do the following tasks…
Use research-driven tactics to identify potential channels
Test a channel’s effectiveness with limited resources
Develop a high-level channel strategy
Articulate their channel strategy to key stakeholders
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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