Start-ups are not like existing companies. When a company has an idea it already has customers and resources to run the product development cycle. A start-up must focus on pure customer development. Getting product / market fit right as early as possible is critical for a start-up so it doesn't burn out of cash. This requires walking a razor's edge of prototyping, shipping and iterating.
In this module, learners will…
Understand and be able to explain the following key points…
What is a prototype?
The Napkin Sketch
Creating Ad-Libs for customer jobs
Defining a Minimal Viable Product
Innovation Push vs. Market Pull
Be able to use the following skills, tools, processes, procedures…
Facilitate Prototyping Sessions with staff and customers
Get out the whiteboard, post-its and markers
Open your mind and let go of false assumptions
Actually do the following tasks…
Sketch out your prototype
Plan a proto-ting session
Use social media to recruit your testers
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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