This course explores the art of bringing people together to amplify a message. After taking part in the module, learners will know how to identify the types of campaigns that benefit from team mobilization, how to rally a group that will propel a message and what types of resources can help with the process. Following completion of the course, learners will be confident when tackling projects that requires a larger group and community buzz.
After completing this learning module, learners will know when to mobilize a team, how to get the team off the ground and what it takes to ensure the team meets its purpose.
To help achieve this learning goal, learners will…
Understand and be able to explain the following key points…
How team mobilization differs from other types of movements and forms of promoting a message and/or special campaign
When team mobilization is necessary (and when it isn’t)
What happens when a team is mobilized but next steps aren’t in place
Be able to use the following skills, tools, processes, procedures…
Apply a 4-stage process to team mobilization
Identify examples of team mobilization that exists in your field or targeted community that you can borrow from
Identify private and public partners that can help elevate your team’s platform
Determine how to use social media, print and other forms of communication to create buzz around the mobilization of your team
Actually do the following tasks…
Map out a straightforward plan for team mobilization in a few steps
Determine who is the appropriate team leader
Use your pre-existing network to assemble your team and execute your plan
Track and evaluate the effectiveness of your plan
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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