After completing this learning module, learners will have a clear understanding of the role that Twitter can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these will better serve their goals and objectives.
To help achieve this learning goal, learners will…
Understand and be able to explain the following key points…
The fundamentals of what it means to be using Twitter
The different Twitter-lingo and their definitions (RTs, Mentions, etc.)
How to grow your Twitter following to reach your target audience
How to use Twitter analytics to gain insight into what’s working
How to use Twitter Search to uncover opportunities & new people
The type of content that you should be sharing on Twitter
How to setup & manage your Twitter account effectively
Be able to use the following skills, tools, processes, procedures…
Twitter Mobile App
Buffer & Hootsuite
Actually do the following tasks…
Send tweets that are more likely to resonate with your target audience
Utilize Twitter Search to uncover opportunities
Respond to other people and brands on Twitter
Schedule content to be shared on Twitter in the future
By completing/passing this course, you will attain the certificate Course Completion Badge
Last Updated: February 15, 2019
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