Toutes les organisations et les entreprises sociales ont une marque qu’elles ont à gérer et à promouvoir… ou à créer. Elles peuvent aussi avoir une marque à améliorer, ou même à restaurer. Une marque c’est beaucoup plus que des logos et des slogans (même s’ils sont importants). Cela concerne l’identité de l’organisation, l’acquisition de la réputation dont vous avez besoin pour accomplir votre mission.
Ce module explorera:
- La différence entre la force d’une marque et sa reconnaissance
- Comment réaliser l’évaluation d’une marque
- Pourquoi une marque est plus qu’un logo – apprendre du code génétique de votre marque
- Acquiérir et maintenir une réputation organisationnelle
- Pourquoi toutes les employées sont des ambassadeurs de la marque
- Pourquoi la marque est-elle plus que des logos et des slogans – cela concerne l’acquisition de la réputation dont vous avez besoin pour accomplir votre mission
- Pourquoi la marque est-elle extrêmement importante pour les organisations à but non lucratif et les entreprises sociales
- Quelle est la différence entre la force et la reconnaissance d’une marque
- Pourquoi tous les gens impliqués dans votre organisation ou votre entreprise sont des ambassadeurs de la marque
- Comment réaliser l’évaluation d’une réputation
- Quelles sont les 4 étapes clés de la réussite promotionnelle d’une marque
- Comment certains outils de création de marque peuvent aider
By completing/passing this course, you will attain the certificate Course completion badge french
Last Updated: February 15, 2019
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