Après avoir complété ce module d’apprentissage, les apprenantes seront en mesure de rédiger des questions d’étude de marché efficaces, concises et signifiantes pour les sondages, formulaires, groupes de discussion, entrevues ou autres études de marché primaires. Le cours permettra aux participant.e.s de préciser ce qu’ils/elles ont besoin de savoir, d’éviter les erreurs et les pièges habituels, et de pouvoir rédiger une suite de questions afin de guider le développement et la promotion de leur entreprise.
Pour aider à atteindre cet objectif global d’apprentissage, l’apprenante devra…
Comprendre et pouvoir expliquer les points clés suivants…
La différence entre l’étude de marché et l’étude de marketing.
Savoir quand et pourquoi les outils primaires d’étude de marché sont pertinents pour bâtir une entreprise sociale.
L’importance de la segmentation du marché dans la rédaction des questions de sondages efficaces.
Pouvoir utiliser les compétences, outils, processus et procédures suivants…
Comprendre et recourir à une liste de contrôle pour prévenir les erreurs et pièges habituels des questions d’étude de marché.
Mettre en pratique la segmentation du marché et les quatre «P’» du marketing dans la rédaction des questions d’étude de marché.
Pouvoir effectuer une auto-évaluation de leurs propres sondages et questionnaires.
En réalité, faites les tâches suivantes…
Souligner et documenter les données nécessaires pour l’étude de marché primaire de votre entreprise.
Éviter de tomber dans les pièges habituels de la conception des questions d’étude de marché.
Rédiger une suite de questions qui obtiendront l’information pertinente des répondantes.
By completing/passing this course, you will attain the certificate Course completion badge french
Last Updated: February 15, 2019
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