Use Our Courses to Start, Build and Grow Your Social Enterprise.

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As you start to envision the product or service you wish to bring to market, there are a number of steps and considerations that help create a success launch. This bundle introduces users to design thinking and prototyping, market research and pricing for impact and profit, as well as channeling and enterprise promotion. For any launch, proper promotion and market knowledge is equally as important as having a well-designed product or service. Prototyping: Start-ups are not like existing companies. When a company has an idea it already has customers and resources to run the product development cycle. A start-up must focus on pure customer development. Getting product / market fit right as early as possible is critical for a start-up so it doesn't burn out of cash. This requires walking a razor's edge of prototyping, shipping and iterating. Market Research: After completing this learning module, learners will be able to draft effective, concise, and meaningful market research questions to be used in surveys, questionnaires, focus groups, interviews and other primary market research). The course helps participants define what they need to know, avoid common pitfalls and mistakes, and actually draft a set of questions to guide the development and promotion of their business. Pricing for Impact and Profit: How do you put a price on transformational change? This course introduces non magical, yet effective techniques to price your product or service to maximize both social impact and financial sustainability. We will help you identify important information about your business to allow you to make informed, strategic and effective pricing decisions: know your costs, estimate your value in the market, and even determine why and when you might like to charge some people a little and some a lot. Promoting Your Social Enterprise: Explore, understand, and apply the promotions component of the “4 P’s of Marketing.” At the conclusion of this course you will be able to make strategic and effective choices on how to promote your products and services. Learn about market segmentation techniques to position your offering for each customer segment. Understand how and when to use your social value proposition in your promotions. Channels: After completing this learning module, learners will understand what a “channel” is and will recognize the importance of developing an effective channel strategy. They will receive a high-level introduction to popular channels and will learn how to identify and test different channels while maximizing their ROI and avoiding costly mistakes.  Design Thinking: This course introduces the design thinking process of solving a problem creatively, and how to use those problem-solving techniques to get at the core of the customer problem. Additionally, design thinking gets you to think about the development of your enterprise in necessary social and environmental contexts. You will examine multiple examples of processes used to interact with the individuals impacted by the problem. Read More


Steps to Startup is a world-leading startup program that teaches you to plan, build, and launch a successful social enterprise. It is an interactive, video-based training program you complete online at your own pace. You learn with a global community of social entrepreneurs and coaches, and can ask questions and get feedback at any time. If you want to build your social enterprise as part of an incredibly supportive online community, Steps to Startup is for you.      Steps to Startup will give you the knowledge, tools, and confidence you need to launch your social venture. You will work through a startup method developed by international experts, enabling you to design, test, and adjust your idea quickly and with confidence. You will develop the skills and mindset you will need for the journey, with world-class courses designed specially for busy social entrepreneurs. You will get practical advice, tips, and examples that will enable you to crush the challenges you'll face along the way. You will learn how to:    1. DEFINE THE PROBLEM Every social enterprise starts out to solve a social or environmental problem. Find out how to validate the seriousness and extent of the problem that moves you, how to get to its root cause and effect on people, and how to identify the required response.   2. PLAN YOUR SOCIAL IMPACT So a need exists, but how will the world be different and better because of your efforts? Find out how to plan for social impact, how to communicate your ‘theory of change’ to others, and how to get focused on the results you must deliver and account for.   3. BUILD SUPPORT FOR YOUR CAUSE While you’re now committed to a world-changing mission, you don’t need to act the hero, or go it alone. Find out how to develop your personal network, build a strong core team, recruit influential allies, and mobilise an army of supporters behind your cause.   4. TEST YOUR IDEAS ON A SMALL SCALE You’re on your way, but why waste time, money and energy on ideas that will flop? Find out how generate an abundance of social enterprise ideas, select a winning concept, and continually test and adapt it based on customer feedback.   5. FIND YOUR CUSTOMERS Customers quickly become the lifeblood of your fledgling business. Find out how to find your ideal market and customers, define the things that separate you from the competition, and convince customers to buy from you.   6. DESIGN YOUR BUSINESS MODEL There are suddenly a lot of moving pieces to think about. Find out what the essential components of success are for a social enterprise, how they fit together, and how to consciously design a business that achieves both impact and profit.     7. SECURE THE FUNDING You reach a point where outside finance is necessary to fuel your ambitions. Find out how much money you will need to really get going, how to navigate the financing options available and risks associated, and how to secure the startup funding you require.   8. GET READY FOR TAKE-OFF You’re ready to fully launch your enterprise after successful testing. Find out how to keep it legal, stay on top of the money and inevitable red tape, execute an effective launch plan, and build an identifiable brand.       Read More


Everyone’s looking for better ways to account for the good work of their organization and the difference they make.   There’s certainly been a growing interest in the topic of social impact measurement over recent years. Governments, foundations and investors are all beginning to use this new language.  They’re also introducing extra requirements and placing an increasing burden of proof on organizations just like yours.   The reaction has been a mixture of curiosity, confusion and concern on the part of social entrepreneurs and social enterprise managers.   But don’t worry. While there is no simple, cost-free solution to the challenge of measuring impact, it really doesn’t have to be complicated. With just a little time and effort even the smallest of organizations can produce a full, balanced and compelling account of their work.   Developed in partnership with international pioneers, Social Value Lab, this program has been developed to support better impact practice. It covers all of the things that organizations can do to plan, measure, communicate and grow their social impact. Read More


  Welcome to the Social Enterprise Procurement Certificate. This learning path will lead you through all the courses you need to complete the certificate.    The Policy and Practise of Creating Social Value from Existing Purchasing - Social Procurement adds socal value to existing purchases and infrastructure investments, leveraging the purchase and its effects to create increased social value. Through the social procurement accelerated certificate you will learn about social purchasing and community benefit agreements, how to develop an appropriate policy framework, engage stakeholders in program design, draft criteria to evaluate purchases and measure impact.   Goal: Designed for the buyers of social value products and services, this certificate enables procurement staff of municipal, provincial and federal government, universities and hospitals, and private companies to make the changes in their existing purchasing practises to better reflect their unique social values.   Learning Objectives: Participants will enhance their knowledge and professional ability in seven key areas: Describe what social enterprises ar, theri market role, and the contributions they make to local economies and communities Understand and define what social procurement is, its purpose and role in community economic development, and key barriers and opportunities Understand the role and identifying opportunities of social purchasing in an existing supply chain process Understand how to design a social purchasing policy, develop a process, and evaluate a system Understand how to design, implement and evaluate a Community Benefit Agreement Design of monitoring and evaluation options to access and measure social impacts How to apply the social procurement model in a case study .helpButton { display: none; } { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(|Raleway); @import url(; Read More


  This module will outline the difference between a Classic and an Agile approach to managing a project. Core benefits, objectives, as well as the Agile Manifesto will be explored. Key concepts and tools will be reviewed, along with rooted methodologies. Various aligning characteristics for social enterprise development projects will be identified. Support documents will be available for teams to use in their own development. *We recommend that you complete the module “Classic Project Management” before completing this module.   .helpButton { display: none; } { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(|Raleway); @import url(; Read More


  Brand strategy is a fundamental business concept that is often misunderstood yet it is critical to the success of an organization. Social enterprises are unique in that the alignment of mission and brand should be very strong. This course teaches key concepts in brand strategy and actively guides participants through the development of brand strategy with exercises designed to help you think about all the critical inputs. Participants will walk away with an understanding of brand strategy and a platform for their brand.   .helpButton { display: none; } { opacity: 0; -moz-animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation: cssAnimation 0s ease-in 2s forwards; -o-animation: cssAnimation 0s ease-in 2s forwards; animation: cssAnimation 0s ease-in 2s forwards; -webkit-animation-fill-mode: forwards; animation-fill-mode: forwards; } @keyframes cssAnimation { to { opacity: 1; } } @-webkit-keyframes cssAnimation { to { opacity: 1; } } @import url(|Raleway); @import url(; Read More

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