Use Our Courses to Start, Build and Grow Your Social Enterprise.

Welcome to our catalogue of online courses for social entrepreneurs. Search below by keyword, category or simply browse the list. To return to our main website, please visit socialenterpriseinstitute.co

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Prototyping_(2)

This bundle is similar to the free "Power Your Pitch" bundle available to all users on the Social Enterprise Institute site, however this bundle has been tailored to the needs of non-profits.  The courses offered are: Organization Readiness - what skills, equipment, resources are currently available to develop a social enterprise?  What social impact must the enterprise achieve to align with the goals of your organization? Opportunity Identification - After taking stock of what resources, skills, and opportunities are available to the organization, a group brainstorming session can be help to generate the best ideas for the community and the organization.  Tools are introduced to help the team to thoughtfully evaluate and choose the best idea or ideas to pursue. Social Impact Canvas (also called the Success Equation) - Although this can be taken at any time throughout the process to outline the organization's overall goals, the Social Impact Canvas helps your team to identify what ultimate impact they want to make with the social enterprise, and how they will both achieve and measure that impact. This is a working document; participants may edit they document throughout the process of building their enterprise. Social Business Model Canvas - The SBMC is a great tool to help a team walk through the major steps of developing a social enterprise; it shows 9 different parts of the business planning process, and how they relate to one another.  Participants leave this session feeling like they understand what's required to start the social enterprise, and where gaps in skills or resources may exist.  This is a working document; participants may edit they document throughout the process of building their enterprise. Build the Team - This course offers a quick but thorough overview of what kind of people you want on your team to help you build the enterprise.  Leave having identified a robust group of people you need on your team that you can now contact to begin speaking to. Making the Pitch - helpful not only for getting funding, but securing skilled board members and team members, this course walks you through the 10 most important components of a pitch deck.  It also helps you to identify the audience you want to pitch to, and tailoring your pitch to them. Read More

Online_marketing

Increasingly, online marketing has become a significant business activity to promote the services, products, and impact one offers. There are a variety of platforms available for businesses to engage with customers, both current and future, as well as the greater community they operate within. Successful marketing strategies must consider how users use and engage through each platform, and tailor their communication approaches accordingly. This bundle  introduces learners to the importance of organizational branding and how to market their business across major social media sites. Brand Strategy for Social Enterprises: Brand strategy is a fundamental business concept that is often misunderstood yet it is critical to the success of an organization. Social enterprises are unique in that the alignment of mission and brand should be very strong. This course teaches key concepts in brand strategy and actively guides participants through the development of brand strategy with exercises designed to help you think about all the critical inputs. Participants will walk away with an understanding of brand strategy and a platform for their brand. Organizational Branding: All organizations and social enterprises have a brand that they have to manage and promote…or create. They might also have a brand they have to refine, or maybe even repair. Branding is about much more than logos and taglines (although those are important). It’s about an organization’s identity, and about earning the ‘reputation’ you need in order to fulfill your mission. Introduction to Online Marketing: After completing this learning module, learners will have a deep understanding of the role that online marketing plays in the world of social enterprise. The intent of this course is to arm attendees with insights that will help them utilize online technologies to generate leads, visits and clients. Facebook Marketing: After completing this learning module, learners will have a clear understanding of the role that Facebook marketing can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these of these will better serve their goals and objectives. Instagram Marketing: After completing this learning module, learners will have a clear understanding of the role that Facebook marketing can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these of these will better serve their goals and objectives. Twitter Marketing: After completing this learning module, learners will have a clear understanding of the role that Twitter can play in connecting with their target audience. In addition, they will understand the marketing opportunities that exist on this channel and which of these will better serve their goals and objectives. Read More

Prototyping_(1)

This series follows the “Power Your Pitch” free video series. This series, called Pitch to Profit^3 (profit for people and the planet), will help you take what you learned in the first series, and expand on it in order to formulate a plan to give to funders, whether that be government, financial institutions, or private lenders.  Leave the session knowing how to plan for the risk of your social enterprise - and each step of the business planning process.  Read More

8._making_the_pitch_(josh)_new_(1)

The Power Your Pitch bundle is designed for beginners (or those with a new social enterprise idea).  It will take you through all the steps you need in order to get specific about the problem you're addressing, test the idea, find and interview customers, and start building your enterprise.   Read More

Product_design

As you start to envision the product or service you wish to bring to market, there are a number of steps and considerations that help create a success launch. This bundle introduces users to design thinking and prototyping, market research and pricing for impact and profit, as well as channeling and enterprise promotion. For any launch, proper promotion and market knowledge is equally as important as having a well-designed product or service. Prototyping: Start-ups are not like existing companies. When a company has an idea it already has customers and resources to run the product development cycle. A start-up must focus on pure customer development. Getting product / market fit right as early as possible is critical for a start-up so it doesn't burn out of cash. This requires walking a razor's edge of prototyping, shipping and iterating. Market Research: After completing this learning module, learners will be able to draft effective, concise, and meaningful market research questions to be used in surveys, questionnaires, focus groups, interviews and other primary market research). The course helps participants define what they need to know, avoid common pitfalls and mistakes, and actually draft a set of questions to guide the development and promotion of their business. Pricing for Impact and Profit: How do you put a price on transformational change? This course introduces non magical, yet effective techniques to price your product or service to maximize both social impact and financial sustainability. We will help you identify important information about your business to allow you to make informed, strategic and effective pricing decisions: know your costs, estimate your value in the market, and even determine why and when you might like to charge some people a little and some a lot. Promoting Your Social Enterprise: Explore, understand, and apply the promotions component of the “4 P’s of Marketing.” At the conclusion of this course you will be able to make strategic and effective choices on how to promote your products and services. Learn about market segmentation techniques to position your offering for each customer segment. Understand how and when to use your social value proposition in your promotions. Channels: After completing this learning module, learners will understand what a “channel” is and will recognize the importance of developing an effective channel strategy. They will receive a high-level introduction to popular channels and will learn how to identify and test different channels while maximizing their ROI and avoiding costly mistakes.  Design Thinking: This course introduces the design thinking process of solving a problem creatively, and how to use those problem-solving techniques to get at the core of the customer problem. Additionally, design thinking gets you to think about the development of your enterprise in necessary social and environmental contexts. You will examine multiple examples of processes used to interact with the individuals impacted by the problem. Read More

Untitled_presentation

You are probably reading this because you recognize the need for better ways to account for the good work of your social enterprise or other organization or program.  Over the last five years there has been growing interest in the topic of social impact measurement for a variety of reasons: Increasingly stretched governments are looking for evidence of the economic and social value delivered by the organizations they fund or buy from. Now more than ever, grant funders are looking for organizations that can prove their track record, demonstrate their contribution to long-term outcomes, and report on these in increasingly creative and compelling ways. A growing number of social investors are searching for ways to use their capital to secure social as well as financial returns, and for investees capable of measuring these social returns with both precision and rigour. In their desire to live better and more sustainable lives, ethical consumers are turning to companies that can show they are delivering on the values they espouse, and which are really benefiting society. This is placing growing pressure on organizations to measure, prove and improve. This program has been designed to support better ‘impact practice’. In other words, all of the things that social sector organizations can do to plan, measure, communicate and grow their social impact. It provides the tools you need to show your enterprise delivers well, creates impacts (social, economic and environmental), creates value for the people you are accountable to, and lives up to desired ideals and practices. Positively reviewed by dozens or organizational leaders, clients have quoted it as the "no BS, easy yet effective route for impact practice."   Read More

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